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our work

The work, in practice.

Every engagement is different. The approach is consistent — embedded, accountable, and built around what the business actually needs.
Technology SaaS Case Study
Technology SaaS | Embedded Fractional

Building the infrastructure of a scaling technology company

From scattered to scaled: building the marketing, product, and team infrastructure of a growing technology company.

Product Management  |  Team Leadership  |  Organizational Design

Trades & Home Services Case Study
Trades & Home Services | Embedded Fractional

Brand, operations, and systems — built from zero

Building a business around the business: brand, operations, and systems for a trades company starting from zero.

Operations Design  |  Process Documentation  |  Team Communication

 

Renovation & Millwork Case Study
Renovation & Millwork | Advisory & Fractional

Aligning four partners and building a business direction

Vision, values, and the hard work of getting four partners moving in the same direction.

Vision & Values  |  Strategic Advisory  |  Organizational Culture

 

Media Production Case Study
Media Production | Embedded Fractional

Embedded support for a live production company

Trusted to decide: embedded sales and operational support for a live production company under pressure.

Sales & Marketing Support  |  Embedded Team Extension

 

Every engagement starts with a conversation.

If something in these stories resonates — the stage, the problem, the type of work — that's a good signal we're worth talking to.
We work with a small number of clients at a time, and we take new engagements selectively.